Analytics
All paid Frontend accounts include comprehensive Analytics to help you understand how shoppers interact with your storefront. Analytics provides valuable insights into your audience, their behavior, and how they find your store.
What’s Included
Section titled “What’s Included”Frontend Analytics tracks essential metrics to give you a complete picture of your storefront’s performance:
Page Views
Section titled “Page Views”Track the total number of page views across your storefront:
- See which product and collection pages are most popular
- Identify merchandising that resonates with your audience
- Monitor traffic trends over time
- Understand user navigation patterns
Unique Visitors
Section titled “Unique Visitors”Measure distinct shoppers visiting your storefront:
- Count individual shoppers, not just page loads
- Track returning vs. new visitors
- Understand your actual audience size
- Measure growth in unique users over time
Sources
Section titled “Sources”Discover where your traffic comes from:
- Direct: Visitors who type your URL directly or use bookmarks
- Referral: Traffic from other websites linking to you
- Search: Visitors from search engines (Google, Bing, etc.)
- Social: Traffic from social media platforms
- Campaign: Visitors from marketing campaigns or ads
Understanding your traffic sources helps you optimize your marketing efforts and focus on the most effective channels.
Location
Section titled “Location”See where your visitors are located:
- Geographic distribution of your audience
- Country-level visitor data
- Identify your primary markets
- Optimize content and timing for different regions
Location data helps you understand your global reach and tailor your content to your audience’s geographic needs.
Devices
Section titled “Devices”Track what devices shoppers use to reach your storefront:
- Desktop: Traditional computer access
- Mobile: Smartphones and tablets
- Browser Types: Chrome, Safari, Firefox, Edge, etc.
- Operating Systems: Windows, macOS, iOS, Android, etc.
Device analytics help you ensure your storefront provides an optimal shopping experience across all platforms and prioritize design improvements.
Weekly Traffic by the Hour
Section titled “Weekly Traffic by the Hour”Analyze visitor patterns throughout the week:
- Hourly traffic distribution for each day of the week
- Identify peak traffic times
- Understand when your audience is most active
- Optimize content publishing and email sending times
This granular view helps you schedule updates, launches, and communications for maximum impact.
Using Analytics
Section titled “Using Analytics”Access your Analytics dashboard from your Frontend account:
- Navigate to the Analytics section in your project dashboard
- View real-time and historical data
- Filter by date ranges to analyze specific periods
- Export data for deeper analysis or reporting
Benefits of Analytics
Section titled “Benefits of Analytics”Understanding your storefront’s analytics enables you to:
Make Informed Decisions
Section titled “Make Informed Decisions”- Base strategy on actual data rather than assumptions
- Identify what’s working and what needs improvement
- Validate hypotheses about your audience
Optimize Content
Section titled “Optimize Content”- Merchandise more like your best-performing collection and product pages
- Identify underperforming content for improvement
- Understand which topics resonate with your audience
Improve User Experience
Section titled “Improve User Experience”- Ensure your storefront works well on the devices your shoppers use
- Optimize for the browsers and operating systems visitors prefer
- Improve navigation based on user behavior patterns
Enhance Marketing
Section titled “Enhance Marketing”- Double down on traffic sources that convert well
- Identify new potential traffic sources to explore
- Track the effectiveness of marketing campaigns
Plan for Growth
Section titled “Plan for Growth”- Monitor traffic trends to anticipate infrastructure needs
- Understand seasonal patterns in your traffic
- Identify growth opportunities in new geographic markets
Privacy and Compliance
Section titled “Privacy and Compliance”Frontend Analytics is designed with user privacy in mind:
- No personal information is collected or stored
- Aggregate data only - individual users are not tracked
- Compliant with privacy regulations (GDPR, CCPA)
- No cookies required for basic analytics tracking
- Visitor IP addresses are not stored
You can confidently use Analytics to improve your storefront while respecting shopper privacy.
Best Practices
Section titled “Best Practices”To get the most value from Analytics:
- Check regularly: Review analytics weekly to spot trends early
- Set benchmarks: Establish baseline metrics to measure growth
- Track changes: Monitor the impact of storefront updates, product drops, or marketing campaigns
- Focus on trends: Look for patterns over time, not just daily fluctuations
- Compare periods: Compare week-over-week or month-over-month for context
- Act on insights: Use data to inform decisions, not just observe
Available on All Paid Plans
Section titled “Available on All Paid Plans”Analytics is included at no additional cost with all paid Frontend accounts. Whether you’re on a starter plan or an enterprise plan, you get full access to all analytics features and metrics.
Focus on building your storefront and growing your business—Frontend Analytics provides the insights you need to succeed.