Promo Codes

Promo codes are a powerful tool for driving sales and rewarding customers. Frontend allows you to create flexible discount codes that customers can apply during checkout to receive price reductions on your products.

When creating a promo code, you can configure several key settings:

Discount Type

Promo codes support two types of discounts:

Absolute Dollar Amount: Fixed amount off the purchase (e.g., $10 off)
Percentage Off: Percentage discount applied to the total (e.g., 25% off)

Choose the discount type that best fits your promotional strategy and pricing structure.

Code Configuration

Code Name: The text customers enter at checkout (e.g., “WELCOME25” or “SUMMER2024”)
Discount Value: The amount or percentage to discount
Description (optional): Internal notes about the promotion’s purpose

Choose memorable, easy-to-type codes that relate to your promotion or brand.

You can limit promo code usage in multiple ways to control your promotional campaigns:

Date Restrictions

Limit when a promo code can be used:

Start Date: When the promo code becomes valid
End Date: When the promo code expires
No Date Limit: Promo code remains valid indefinitely until manually deactivated

This is perfect for seasonal sales, limited-time offers, or launch promotions.

Redemption Limits

Control how many times a promo code can be used:

Maximum Redemptions: Set a specific number of times the code can be used
Unlimited Redemptions: No limit on usage count

Redemption limits help you:

Create exclusive offers for first customers
Control the cost of promotional campaigns
Generate urgency with limited availability

Multiple Restrictions

You can combine date restrictions and redemption limits:

A promo code valid from December 1-31 with maximum 100 redemptions
A launch code valid for the first 50 customers only
An evergreen code with no date or redemption limits

Activating and Deactivating

Promo codes can be toggled on or off at any time:

Active: The code is available for customers to use at checkout
Inactive: The code cannot be used, even if redemptions remain or dates are valid

This gives you flexibility to:

Pause promotions temporarily without deleting the code
Reactivate past promotions for special occasions
Quickly disable codes that are being abused
Test codes before making them public

Viewing Usage

Track how your promo codes are performing:

See how many times each code has been redeemed
Monitor redemptions against your set limits
Identify which promotions drive the most sales

Update promo code settings as needed:

Extend or shorten date ranges
Increase redemption limits for successful promotions
Modify discount amounts
Activate or deactivate codes

New Customer Acquisition

Offer first-time purchase discounts (e.g., “FIRST20” for 20% off)
Create welcome codes for email subscribers
Partner with influencers using unique codes

Seasonal Promotions

Holiday sales (e.g., “BLACKFRIDAY” or “CYBERMONDAY”)
Seasonal discounts (e.g., “SUMMER2024”)
Anniversary or milestone celebrations

Customer Retention

Reward repeat customers with exclusive codes
Offer win-back discounts to lapsed customers
Create loyalty program discount tiers

Urgency and Scarcity

Limited-time offers with end dates
First 100 customers only (redemption limits)
Flash sales with short validity windows

Best Practices

When creating and managing promo codes:

Keep codes simple: Easy to remember and type (avoid complex characters)
Be strategic with discounts: Balance customer value with profit margins
Set clear restrictions: Use dates and redemption limits to control costs
Track performance: Monitor which codes drive the most conversions
Communicate clearly: Ensure customers know about terms and restrictions
Deactivate when needed: Turn off codes immediately if issues arise
Test before sharing: Verify codes work correctly with a test purchase

Promo codes are an essential tool for marketing your products and growing your customer base. Use them strategically to drive sales while maintaining healthy profit margins.