Customers

The Customers tab provides a centralized view of all customers who have completed checkouts on your storefront. Customer records are automatically created when someone completes a purchase, giving you valuable insights into your customer base.

Automatic Customer Creation

Customer records are generated automatically when a checkout is completed:

• No manual entry or setup required
• Customers are created instantly upon successful payment
• Each customer receives a unique record in your system
• Information is pulled directly from the checkout process

This automatic process ensures you always have an up-to-date customer database without any additional work.

Customer Information

Each customer record includes the following details:

• Name: The customer’s full name as entered during checkout
• Email: The email address provided at checkout
• Purchase History: View all products and subscriptions associated with the customer
• Transaction Details: See the complete checkout and payment information

All information is based on what customers enter during the checkout process, ensuring accuracy and GDPR compliance.

Viewing Customer Details

To access detailed information about a specific customer:

1. Navigate to the Customers tab in your E-Commerce section
2. Browse the list of customers or use search to find specific records
3. Click on a customer row to view their complete details
4. Review their purchase history, subscriptions, and contact information

Customer Data Usage

Customer information can help you:

• Contact Customers: Reach out for support, updates, or marketing (with proper consent)
• Understand Your Audience: Analyze who’s purchasing your products
• Manage Subscriptions: Identify customers with active or canceled subscriptions
• Provide Support: Resolve issues by looking up customer purchase history
• Track Repeat Customers: Identify loyal customers who make multiple purchases

Privacy and Security

Customer data is handled with care:

• Information is securely stored and encrypted
• Only data provided during checkout is collected
• Customers can be contacted at the email they provided
• Stripe handles sensitive payment information separately
• Compliance with data protection regulations is maintained

Best Practices

When working with customer data:

• Respect customer privacy and only use data for legitimate business purposes
• Respond promptly to customer inquiries using their provided contact information
• Keep customer records organized for efficient support and service
• Use customer insights to improve your product offerings
• Maintain compliance with applicable privacy laws and regulations

Your customer database is a valuable asset that helps you build relationships, provide excellent service, and grow your business.